Adidas Unveils New ULTRABOOST 5 – Built to Provide The Most Energy Return Yet!
- Matshelane Mamabolo
- Jul 18, 2024
- 2 min read
The smile of contentment that flickered across Simon Locket’s face confirmed he believed it all and was not afraid to voice it.
“My highlight is the Ultraboost 5,” Locket – who has worked at Adidas for ten years now and is the Footwear Product Marketing Category Director- says without hesitation, pointing at the just-launched Ultraboost 5 shoe in his hand during a Zoom interview with yours truly “I am going to go out there and say the Ultraboost 5 is the pinnacle of that Ultraboost journey for sure.”
Lockett was not just being emotional about their latest innovation: “There is a sense of excitement and passion that we have had from the team, not only from those who worked on it but everyone that has touched and felt it over the past couple of years. And it is from the innovation side and the foam that we produced. So when the whole team has come together and worked together, this is the real signifier of all the work coming to life. Everything that we have learnt through the development of the entire range across all the platforms over the last few years has paid off into what we have now as the Ultraboost 5.”
Lockett explained their belief that they have produced a fantastic shoe for runners.
“We know that from a technical perspective, everything has been upgraded. The weight has been reduced, cushioning has been improved and the energy return has been improved as well. Everything we look at, every metric we look at around the shoe, we know for a fact that it is the best Ultraboost we’ve ever had. And on top of that from a consumer feedback perspective, it clearly is a new marker in the sand for us within Ultraboost and we are completely confident of that.”
Redesigned from the ground up, the new shoe, which uses a re-engineered LIGHT BOOST™ midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1.

Anita Bartl, Senior Manager Development, Adidas Running Footwear, explains further.
“That’s the magic here that we upgraded the Ultraboost 5 with adding 9mm foam underfoot. However, through the optimized process and fine-tuning of all the details, it allowed us to upgrade the cushioning and the energy return that will provide an incredible new running experience. We could increase the boost but still control the weight. And of course, the weight reduction is not only from the midsole itself but every single detail here, we tried to maximise the performance need but minimise the weight of the shoe. It is built for purpose.”

Ultraboost 5 launches for both men and women in a white and grey base with expressive ‘Spark Orange’ and ‘Lucid Pink’ colour pops to represent the burst of energy the shoe unlocks. Available from R3999, the Ultraboost 5.
The Ultraboost 5X are available in-store and online at adidas.co.za. Click the link and check it out
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